club originals
Adidas Originals // brand film

sentiment // joy
2023 // Mumbai, India

the disco ball beacons were lit, and Mumbai answered. Adidas Originals was launching their new line of shoes and apparel in the Indian market by throwing a party that was true to the Originals Houseparty culture that they themselves invented. our job to was to help curate these moments of gathering, celebration and community into the semblance of a linear narrative which burst into a post-party montage of fun moments. the film with its ‘new nostalgia’ vibe is a shoutout to our favourite 90s house party music videos pulling audiences backs away from the wall and into the midst of young, energetic social action. all in all a ‘scene’ to remember.

adidas team // iha magazine & priyanka singh bisht

agency // magnanimous

director // rhiju talukdar

creative director // kunal avanti

dp, editor // shrey deepranjan

producer // yashi paswan

asst. dp // karan rajput

vfx // vishal singh

colorist // michele ricossa, no color

account manager // manish dutta, magnanimous

music // dance like crazy by ikoliks, artlist

additional footage // kirti narain

photographer // aman makkar 

bts // mahee 

location // slink & bardot, mumbai

art director // prashant, art by monochrome

talent manager // pr pundit

talent // malvika vipin, myshka kothari, naina bhan, yashraj, shanaya makani, moses koul, nina shah, orhan awatramani

skateboarders // jay singh, sareena coutinho

performers // brandon & seroh with prithvi, dj mocity

first ac // sanket gawas

dit // maaz shaikh

camera // prime focus, mumbai & bless films & pr, mumbai

lights // mz lights, mumbai

moral support // manish dutta & kunal avanti