The IPL-ad formulađ§Ź isnât a simple and fool proof one, and its subject to changing audience sentiments but there are some fundamentals that we can always pull out of the archives. Itâs the basic of TV psychology, but only in a more concentrated and entertaining form, much like the T20 format itself. For audiences in the heat of the sport, itâs natural to want to feel like theyâre part of the team or the action, even if, for the moment, itâs a brand that help fill that manufactured lacuna. đ´ It could be through song and dance, a joke, a WTF-moment or all of the above. So it doesnât matter if youâre a fantasy league brand, or you make aerated sugary beverages, if youâre advertising during the IPL, your filmâs only going to have get with the list.
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