one of the better philosophies a company could have is ‘just do, then observe what helped keep everybody motivated to do it and make that your company philosophy’ - this is what became our spring board for River's philosophy film for their 2023 launch. a little, cheeky, choppy and incidentally motivating, the film is a flighty montage of questions, textures and people that make up the engine of River as a brand. the film very purposefully steers clear of over-intellectualization and leaves viewers appetized for the rest of the brand. and credit where it’s due - kudos to the River team for being a little courageous in giving the public a first look at their brand.