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ek se badh kar ek
College Vidya // brand film
sentiment // joy
2025 // mumbai, india
what's a jingle without the bells? College Vidya, with their first major brand campaign, were releasing their brand's jingle and we were asked to decorate and double it up into a fun and bouncy brand video.
a quirky tone intended for the masses paired with a service meant for the world's largest youth demographic meant the video had to exist within that same oversaturated world. so some old tropes, modern razzmatazz, comfy slapstick and production nuggets later we have the commercial micro-parable which is the 'Ek Se Badh Kar Ek' jingle video.
talent // aman shah, suriya mishra, shubham dhamija
composer and lyricist // ravi ra
singer // divya kumar
music producer // shubhanshu gupta
mix engineer // prasad maha
director // rhiju talukdar
director of photography // shrey deepranjan
screenplay // rhiju talukdar
producer // yashi paswan
production co-ordinator // sanjeet chawla
first ac // sanket gawas
colorist // michele ricossa
production designer // abhishek ashok jadhav and team
line production // tanaka films
line producer // tejas bagul
production manager // aishwarya handa
supporting talent // jagjeet, rekha, monika, kunal, bharat and vaishali
editor // shrey deepranjan
motion graphics // rohan yv
hair and makeup // umang rastogi, michelle saxena, deepak gupta
styling // vrinda gujarati
gaffer // imran khan
key grip // ganesh
camera assistants // rahul dubey, raja & raja
equipment // world media films, famous lights, topgear grips
spot & walkie team // nitin khandebharad
production equipment // nj equipment
catering // eden catering
location // osho studio
