i am animal // brand film
sentiment // anticipation & amazement
2021 // mumbai india
we imagined what ‘urban tribalism meets a sense of escape’ would look like at its most primal, given that the lifestyle that wearers of such clothes espoused was similar, at least philosophically. combine that with a moody music-based treatment and you have yourself what is essentially a music video featuring a clique of models who presented you with raw pride and passion against a dilapidated nature-takes-over backdrop.