the backdrop to this film is composer and musical supremo Tajdar Junaid's haunting track written for Payal Khandwala as an ode to Mumbai, but through his unique lens. this montage is an attempt to layer it with a visual mosaic that stitches together the hues and textures of the city of Mumbai, with the brand's point-of-view on urban femninity.

that brand's own sense of confident angularity, relaxed fluidity and minimal tebleauism naturally seeps into the treatment of the film, making our job essentially a translation. finally, an experiment and also an exercise in expressionism in brand-centric filmmaking, this is one for our personal art galleries.