Massy or Classy – 8 ways to identify which approach works best for your brand films (2022)
Video is a powerful💪 marketing tool that can help promote your brand and reach new customers. But with so many different ways to use video, it can be tough to decide whether to create videos for the masses or keep it niche for a select target audience. Here are 8 ways to make the perfect film that good production houses in India use so that your film flawlessly speaks the language of your brand:
🔵 Figure out your audience
This is the first and most important step. You need to know who you’re making the video for. Are you targeting a specific group of people or are you trying to reach a wider audience?
In today’s digital age, it’s more important than ever to know your audience before you start creating content. That’s because the internet is a huge and diverse place, and your video could get lost in the sea of hits and click bait if you’re not careful. Even the best production houses from India need to keep up. Take some time to think about who you want to reach with your video. Are you trying to appeal to a specific group of people? Or are you trying to reach a wider audience? Once you know who your target audience is, you can start tailoring your video content to them. And that’s when the real magic happens.
🔴 Identify your goals
What do you hope to achieve with your video? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can better determine the type of video you need to create.
Companies looking to produce video content – whether it’s a commercial, an educational video, or something else entirely – will first need to determine their goals. Do they want to increase brand awareness? Generate leads? Drive sales? Once they know what they hope to achieve, they can better determine the type of video they need to create. But thankfully, there are video production houses in Mumbai that can assist with the entire process, from pre-production to post-production. So no matter what your goals may be, there’s a video production company in Mumbai that can help you achieve them – ours being one such production house that specialises in creating video content that almost feel organic and native to the brand.
🔵 Keep it short & sweet
People have short attention spans, so it’s important to keep your videos concise and to the point. Aim for videos that are 2 minutes or less.
At a time when the average attention span is shorter than that of a goldfish, it’s no surprise that people are looking for ways to communicate more efficiently. One way to do this is to keep your videos short and sweet. Good production houses in Delhi and Mumbai will tell you how to achieve that tricky space and are known for their ability to produce concise, engaging videos that get the point across without being too long winded. As a result, good local Mumbai production houses can be the perfect partner for businesses who want to make an impact with their video content. So if you’re looking to make a video that will grab attention and hold it, invest in good partnerships and teams.
🔴 Make it visually appealing
Use high-quality visuals and footage to make your video stand out, even if it is for the masses.
A picture is worth a thousand words, and a video is worth a million. In today’s age, people are used to being bombarded with videos and visuals, so it takes something special to make your video stand out. That’s why, if you want to make a video, the way India’s best video production houses do, one that will grab people’s attention, you need to focus on making it visually appealing. High-quality visuals and footage will help your video stand out from the crowd, and entice people to watch it. Even if your video is for the masses, if it looks great, people will be more likely to watch it. So if you want to make a video that people will actually watch, make sure it looks good.
🔵 Use the right emotion
Emotional videos are more likely to resonate with viewers and leave a lasting impression, but which emotion do you need for your brand?
Massy videos will need the more relatable emotions like aspiration, joy, sadness, or even fear. You may venture into a more complex range of emotions if you would like to appeal to a more select audience. These have to be relatable too, but there can be emotion with-in emotion. You may explore territories like guilt, melancholy, bittersweet, nostalgia, etc. These can be interesting to both create and watch; and again a teaming up with a local Mumbai-based production house can really help you achieve that sweet spot that makes all the sense in the world to your brand.
🔴 Tell a story that would appeal to your TG
Stories are a great way to connect with viewers and promote your brand.
Massy videos would probably mean creating videos that the regular audience can understand, relate to and engage with and that talk of their issues and problems along with tangible means to comfort them. Think about some of the films coming out Mumbai’s best production houses. This will only come with a good amount of time spent on research, or you may find your insights falling flat.
Classy and niche audience oriented videos, however, have more room for experimentation. Don’t hesitate to create scenarios that don’t exist or take a chance with a little imagination. The higher order thinking is more likely to take to things born out of creativity and sometimes that force them to go beyond their comfort zone.
🔵 be authentic
Be genuine, transparent, and authentic in your videos, and this rings true for both massy and classy films.
Being authentic can be hard. It’s easy to get caught up in what you think people want to see, and before you know it, you’re putting on a persona that isn’t really you. But not only is being inauthentic exhausting, it’s also not very effective. People can see through a fake, and they’ll appreciate you more if you’re genuine. Authenticity is about being transparent and honest- it’s the cornerstone of building trust. And when it comes to organic films, trust is essential. So if you’re looking to build a following and create meaningful connections, make sure that you’re being authentic in your videos. It might be scary at first, but once you get used to it, being yourself is the best way to be and creates an identity beyond the screen. Here, best production houses in India can take care of the mechanics of making the film, allowing you to focus on your individual creativity in order to bring out unique content.
🔴 The use of calls to action
We all like to include a call to action at the end of your video to encourage viewers to take your desired action.
While massy videos can have a more direct approach here. You want the layman to remember you and remember how to reach you, so your best bet is to keep it simple, clear and impactful.
When it comes to the classy films, you’d want to be underhanded with your approach and use creative signals to achieve the impact you want. This will ensure that your aren’t dictating your audience what to do, you are simply presenting them with the right options and opportunities.
With that, we hope that this information will come in handy🤝 and you will reach out to local video production houses in Delhi and Mumbai for your next film adventure. Tell us in the comments below which tip are you most likely to try.